the V2A growth playbook

Created in a systematic, data-driven approach to ensure top results and desired ROI are achieved in minimal time invested.

Strategic Planning

The business foundation needed to inform the rest of the framework.

Marketing Plan
SWOT Analysis
Brand Identity
Sales Rates-of-Change Analysis
Industry Analyses
Consumer Behaviors

These components begin to shape your entire business development strategy and form a strong positioning plan in the marketplace.

Sales & Marketing Strategy

It's time to put your newly collected information to use and begin generating more leads to increase your revenue!

Inbound Strategy
Digital Strategy
Content Strategy
Referral & Business Relationship Strategy
Outbound Strategy

Starting with the low-hanging fruit drives faster revenues while you work to develop a more robust outward-facing plan to attract new prospects.

Customer Journey

Tracking your success is paramount to achieving your goals. Benchmarking your performance to industry norms informs your strategy and gives insight into what is working and what is not working.

KPI Dashboards
SEO Strategy
Monthly Reporting
Quarterly Reporting

Reviewing your results monthly allows you to adjust your future strategy while reviewing the analytics quarterly gives you insights into overall trends and performance. Using YoY and MoM and Quarter-Quarter analytics shows you what works well and what does not.

the v2a Growth Playbook & weekly coaching

Increase Your Revenue

Work Within Your Means

$1.3M in attributed revenue from email marketing alone in January 2025.

How?

Focusing on value vs. quantity creates an engaging experience for your audience that converts into increased revenue.

Work Within Your Means

Avg. Cost of Acquisition the last 5 years was $4 per new contact.

How?

Work within your resources (time and available assets) to build a sustainable growth engine.

Content that Converts

Work Within Your Means

Content that Converts

Over 500 Contact Us forms submitted in January 2025.

How?

There is a delicate balance between promotion and providing value. Once this balance is reached, your conversion rates begin to take off.

Digital Strategy

Inbound Marketing

Content that Converts

2,000 more followers in 2024 than in 2023. Increase of 800+ more clicks in 2024 than in 2023.

How?

In a world where everyone is bombarded with social media, V2A's coaching system helps you stand out by providing value based on your audience's needs of today.

Inbound Marketing

Increased contact conversion rate by 100% the first year the system went live.

How?

We live in a world where people want to self-educate before they buy. By creating timeless pieces to nurture your audience into taking action, you ensure highly qualified leads are moving through your funnel.

Consumer Behavior

Inbound Marketing

Increased Marketing Qualified leads by 100% the first year the system went live.

How?

Behind it all is Consumer Behavior. People buy from people they trust and like. Through value-add content, you connect with your audience and create a strong brand loyalty.

the V2A growth playbook

the v2a Growth Playbook & weekly coaching

Increase Your Revenue

Work Within Your Means

Work Within Your Means

Work Within Your Means

Work Within Your Means

Work Within Your Means

Content that Converts

Work Within Your Means

Content that Converts

Digital Strategy

Inbound Marketing

Content that Converts

Inbound Marketing

Inbound Marketing

Inbound Marketing

Consumer Behavior

Inbound Marketing

Inbound Marketing

The impact of Kim’s work is most evident in her proven track record of generating substantial leads and attributable revenue. Through a combination of creative storytelling and rigorous analytical processes, she has helped brands capture market share and build long-term customer relationships.

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